In the high-stakes world of data analytics, few tools bridge the gap between AI automation and human intuition as effectively as Sherloq—and behind this innovation is Noy Twerski, Co-founder and CEO of the Tel Aviv-based startup.
A graduate of Israel’s elite 8200 Intelligence Unit, Twerski has leveraged deep technical experience, product acumen, and a keen understanding of user workflows to launch Sherloq, a next-gen AI assistant designed to help data teams interact with SQL in more natural, context-aware ways.
From 8200 to Sherloq: A Career Rooted in Data
Twerski’s journey started in the Israeli military’s renowned tech division, where she honed skills in product development and analytics. She then went on to work in tech-forward roles at:
- WalkMe: As a QA Engineer, she focused on enhancing product reliability and cross-functional collaboration.
- Fibo: Serving as Product Manager, Twerski helped design smarter data tools and better user experiences for technical teams.
These experiences laid the foundation for Sherloq—her most ambitious project yet.
The Rise of Sherloq: AI Meets SQL
Founded in 2022, Sherloq is a human-in-the-loop SQL assistant that enables data professionals to write, review, and refine queries using natural language. Its interface integrates directly into modern data stacks, reducing time spent context-switching and enhancing accuracy in decision-making.
Key Innovations
- AI-Native SQL Interface: Context-aware and tailored to actual workflows.
- Sherloq Academy: Generates SQL interview questions tailored to companies, helping data candidates better prepare.
- Y Combinator Support: Backed by YC’s Winter 2023 batch, providing global visibility and expert mentorship.
Recognition and Traction
Twerski’s leadership has propelled Sherloq into the spotlight:
- Snowflake Startup Challenge (2025): Named a semi-finalist, validating its role in transforming enterprise-grade data infrastructure.
- LinkedIn Community: Noy actively engages a following of over 9,000 data professionals, sharing insights on AI, SQL, and product design.
This active presence reflects her broader commitment to building a global conversation around AI-assisted data work.
Thought Leadership and Speaking Engagements
Twerski is a frequent voice in the data community, contributing insights through:
- Data Council Talks: Spoke on building effective SQL chatbots for both technical and business users.
- LinkedIn Articles: Regularly publishes thought pieces on the evolution of the modern data stack, AI’s role in workflow efficiency, and practical tools for data teams.
Her work positions her not only as a founder but as a leading thinker in AI-driven product design.
