As seen in Millionaire MNL, Grégory Gazagne has emerged as one of the most influential figures in EMEA’s digital media space. Currently serving as President & Managing Director, Europe & EMEA at Snap Inc., Gazagne blends operational rigor with cultural leadership – steering one of the world’s most dynamic social platforms through a phase of sustained innovation and expansion.
Based in Paris with a strategic footprint across Cambridge and the wider EMEA region, Gazagne’s executive journey spans fintech, adtech, and now social tech. His ability to lead high-growth teams, navigate cross-market complexity, and champion values-based leadership has made him a standout force in the European tech landscape.
From Fintech to Social Innovation
Before joining Snap Inc. in 2023, Gazagne held senior roles at Swile, a French HR tech and fintech unicorn, where he served as Chief Operating Officer. There, he helped scale Swile’s workplace benefit solutions and supported its rapid growth across Europe.
Earlier, at Criteo, he was a central figure during the adtech company’s explosive expansion – first as VP of International Sales, then as Managing Director for EMEA. Under his leadership, Criteo entered 12 markets in one year, marking one of the fastest GTM deployments in its history.
Leading Snap’s EMEA Momentum
At Snap Inc., Gazagne oversees revenue growth, user acquisition, creator ecosystem development, and product strategy across the European region. He has positioned Snap not just as a camera company but as a platform for creative empowerment, inclusive commerce, and culturally-rooted product experiences.
In 2024, he celebrated Snap’s EMEA team for hitting bold targets, citing that “we delivered on our bold priorities in 2024”, a milestone that reflects both financial growth and team cohesion.
Culture, Creativity, and Team Growth
A vocal advocate for Snap’s core values – Kindness, Creativity, and Intelligence, Gazagne emphasizes culture as a cornerstone of performance. He’s known for engaging directly in recruitment, frequently posting about open roles in agency development and product teams.
“At Snap, our values aren’t just words on a wall, they’re the foundation of everything we do,” he wrote in one post to his growing LinkedIn audience of over 8,800 followers.
Whether promoting Snap’s culture or celebrating internal wins, his leadership style reflects a high-touch, high-integrity approach to building global teams.
Speaking & Thought Leadership
Gazagne has spoken at high-profile events such as MMA Global Garden and EU fintech forums, offering insights on digital transformation, advertising trends, and leadership in times of volatility.
He regularly publishes commentary on growth strategy, commerce innovation, and the evolving intersection of content, community, and commerce across platforms.
