Mauricio Umansky is no ordinary real estate mogul. As the co-founder and CEO of The Agency, he helped reshape what luxury real estate looks like in the digital age, infusing brand, culture, and media into a business long dominated by legacy players. From high-stakes property deals to global expansion and Netflix stardom, Umansky has become one of the most recognizable faces in real estate today.
Redefining Luxury Real Estate with The Agency
Founded in 2011, The Agency was born from a bold vision: to move beyond the old-school brokerage model and build a modern real estate brand that emphasized collaboration, transparency, and global connectivity. Alongside co-founders Blair Chang and Billy Rose, Umansky built a firm that could stand the test of time, not just in revenue, but in reputation.
“I always thought real estate needed a brand that outlives an individual… build a culture that thrives.”
With over 100 offices and more than 2,000 agents worldwide, The Agency has surpassed $50 billion in total sales volume. The Agency is one of the fastest-growing luxury firms in the world. Flagship transactions include iconic deals like the Playboy Mansion and Walt Disney Estate.
High-Stakes Sales and Entrepreneurial Recognition
Known for handling $20M+ properties, Umansky is consistently ranked among the nation’s top brokers. He was recognized as Entrepreneur of the Year for Greater Los Angeles in 2023 and has been featured in national real estate rankings including Swanepoel Power 200.
The Swanepoel Power 200 ranked him among the most influential figures in residential real estate, acknowledging his leadership at The Agency.
From the Dealroom to the Small Screen
Umansky’s charisma and clarity naturally led to a new chapter: television. As the star and executive producer of Netflix’s Buying Beverly Hills, he brought the fast-paced world of luxury real estate to global audiences. The show, which debuted in 2022, showcases family dynamics, multimillion-dollar listings, and the inner workings of The Agency.
He also made appearances on The Real Housewives of Beverly Hills, Ultimate Girls Trip, and Dancing with the Stars, further expanding his cultural reach.
“No bad blood on my side,” he said, reflecting on his amicable departure from Hilton & Hyland amidst his Netflix-era ascent.
A Brand Bigger Than One Broker
What sets Umansky apart isn’t just his deal flow, it’s his vision for a brand-first brokerage. The Agency’s marketing, training, and tech infrastructure have helped thousands of agents scale their careers globally, while its offices in New York, Miami, Charlotte, Mexico, and beyond prove the model’s flexibility.
He’s also emerged as a thought leader, participating in LinkedIn Learning sessions and offering guidance on marketing, leadership, and coaching.
A Global Business with a Human Core
Despite running a company with thousands of agents and international listings, Umansky maintains a hands-on leadership style. His LinkedIn presence, followed by over 12,000 professionals, is a window into his philosophy: people first, performance second.
He’s also active in charitable efforts and consistently uses his media presence to spotlight causes ranging from wildfire relief to housing insecurity.
